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9781292403281 Management Information Systems Laudon 17E GE.jpg

Management Information Systems 17th GE - Kenneth Laudon / Jane Laudon 9781292403281

RM 92.00

TITLE : Management Information Systems: Managing the Digital Firm - Kenneth Laudon / Jane Laudon

ISBN13 : 9781292403281 

PUBLISHER : PEARSON (2021)

EDITION : 17TH GLOBAL EDITION PAPERBACK

PAGES : 648 COLOR PAGES 

For introductory courses in IS (information systems) and MIS (management information systems).

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develops ought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. 

Table of contents

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems