RETAIL MANAGEMENT 13E GE - BERMAN 9781292214672

TITLE : RETAIL MANAGEMENT  - BERMAN

ISBN13 : 9781292214672 

PUBLISHER : PEARSON (2018)

EDITION : 13E GLOBAL EDITION PAPERBACK

PAGES : 592 PAGES

For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.