EXPLORING STRATEGY TEXT AND CASES 13E - RICHARD WHITTINGTON 9781292428741

TITLE : EXPLORING STRATEGY TEXT AND CASES 13E  - RICHARD WHITTINGTON / PATRICK REGNER

ISBN13 :9781292428741

PUBLISHER : PEARSON (2024)

EDITION : 13TH EDITION PAPERBACK

PAGES : 804 COLOR PAGES 

Develop your strategic thinking skills to tackle real-world challenges with the latest strategy concepts and examples.

Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager.

From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change.

This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.

Table of Content

Part I The strategic position

• Introduction to Part I
• Chapter 3 Macro-environment analysis
• Chapter 4 Industry and sector analysis
• Chapter 5 Resources and capabilities analysis
• Chapter 6 Purpose and stakeholders
• Chapter 7 Culture and strategy
• Commentary on Part I The strategy lenses

Part II Strategic choices

• Introduction to Part II
• Chapter 8 Business strategy and models
• Chapter 9 Corporate strategy
• Chapter 10 International strategy
• Chapter 11 Entrepreneurship and innovation
• Chapter 12 Mergers, acquisitions and alliances
• Commentary on Part II Strategic choices

Part III Strategy in action

• Introduction to Part III
• Chapter 13 Evaluating strategies
• Chapter 14 Strategy development processes
• Chapter 15 Implementing strategy
• Chapter 16 Leadership and strategic change
• Chapter 17 The practice of strategy
• Commentary on Part III Strategy in action

Case Studies

• Glossary
• Name index
• General index
• Acknowledgements