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Technology Strategy for Managers and Entrepreneurs 1E PNIE - Scott Shane 9781292040325

RM 99.00

TITLE : Technology Strategy for Managers and Entrepreneurs 1E PNIE - Scott Shane

ISBN13 :9781292040325 

PUBLISHER : PEARSON (2013)

EDITION : 1ST PNIE PAPERBACK

PAGES : 858 PAGES 

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

 Table of contents

Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals