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STRATEGIC MANAGEMENT : CONCEPT & CASES 16E GE - DAVID 9781292148496

RM 95.00

TITLE : STRATEGIC MANAGEMENT : CONCEPT & CASES - DAVID

ISBN13 : 9781292148496 

PUBLISHER : PEARSON (2016)

EDITION : 16E GLOBAL EDITION PAPERBACK

PAGES : 688 COLOR PAGES 

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.