RETAIL MANAGEMENT 13E GE - BERMAN 9781292214672
TITLE : RETAIL MANAGEMENT - BERMAN
ISBN13 : 9781292214672
PUBLISHER : PEARSON (2018)
EDITION : 13E GLOBAL EDITION PAPERBACK
PAGES : 592 PAGES
For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.