RESEARCH METHODS FOR BUSINESS 6E UMA SEKARAN 9781119942252
TITLE : RESEARCH METHODS FOR BUSINESS : A Skill- Building Approach - UMA SEKARAN / ROGER BOUGIE
ISBN13 : 9781119942252
PUBLISHER : JOHN WILEY (2013)
EDITION : 6TH EDITION PAPERBACK
PAGES : 436 PAGES
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods.