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RESEARCH METHODS FOR BUSINESS STUDENTS 8E - MARK SAUNDERS 9781292208787

RM 98.00

TITLE : RESEARCH METHOD FOR BUSINESS STUDENTS 8E - MARK SAUNDERS / PHILIPS LEWIS

ISBN13 :9781292208787 

PUBLISHER : PEARSON (2019)

EDITION : 8TH EDITION PAPERBACK

PAGES :  872 PAGES 

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research."

Professor Natasha Mauthner, Newcastle University

About the authors
Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Table of contents

1 Business and management research, reflective diaries and the purpose of this book
2 Choosing a research topic and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Utilising secondary data
9 Collecting data through observation
10 Collecting primary data using research interviews and research diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting your project report
Bibliography
Appendices
Glossary
Index