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Innovation Management and New Product Development Paul Trott 7E 9781292251523

RM 105.00

Title : Innovation Management and New Product Development Paul Trott

ISBN13 :9781292251523

PUBLISHER : PEARSON (2021)

EDITION : 7TH EDITION PAPERBACK

PAGES : 546 PAGES 

Explore key concepts of managing innovation and engage with latest developments in the field

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organizations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

 

Table of contents

Plan of The Book

Part 1 Innovation management

1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation

Part 2 Turning technology intobusiness

6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer

Part 3 New product development

11. Business models
12. Market adoption and technologydiffusion
13. New product development
14. Market research and its influence onnew product development
15. Managingthe new product development process

Index