Entrepreneurship Successfully Launching New Venture 6E GE Bruce Barringer / Duane Ireland 9781292255330
TITLE : Entrepreneurship Successfully Launching New Venture - Bruce R Barringer / R Duane Ireland
ISBN13 : 9781292255330
PUBLISHER : PEARSON (2018)
EDITION : 6TH EDITION PAPERBACK
PAGES : 624 PAGES
For courses in entrepreneurship.
each the Entrepreneurial Process through Real-World Examples
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.