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E-commerce 2021-2022 Kenneth Laudon / Carol Traver 17th GE 9781292409313

RM 102.00

Title : E-commerce 2021-2022: Business, Technology, Society, Kenneth Laudon / Carol Traver 

ISBN13 :9781292409313

PUBLISHER : PEARSON (2021)

EDITION : 17TH GLOBAL EDITION PAPERBACK

PAGES : 910 PAGES 


Table of Contents

PART 1: INTRODUCTION TO E-COMMERCE  

  1. The Revolution Is Just Beginning 

  1. E-commerce Business Models and Concepts  
     

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE  

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform  

  1. Building an E-commerce Presence: Websites, Mobile Sites, and Apps  

  1. E-commerce Security and Payment Systems  
     

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES  

  1. E-commerce Marketing and Advertising Concepts  

  1. Social, Mobile, and Local Marketing 

  1. Ethical, Social, and Political Issues in E-commerce  
     

PART 4: E-COMMERCE IN ACTION  

  1. Online Retail and Services 

  1. Online Content and Media 

  1. Social Networks, Auctions, and Portals  

  1. B2B E-commerce: Supply Chain Management and Collaborative Commerce