BUSINESS COMMUNICATION TODAY 15E GE - COURTLAND BOVEE 9781292353142
TITLE : BUSINESS COMMUNICATION TODAY 15E GE - COURTLAND BOVEE / JOHN THILL
ISBN13 : 9781292353142
PUBLISHER : PEARSON (2020)
EDITION : 15TH GLOBAL EDITION PAPERBACK
PAGES : 704 PAGES
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.