[U] INTRODUCTION TO ENTREPRENEURSHIP SODRI ARIFFIN 9789834722142

TITLE :INTRODUCTION TO ENTREPRENEURSHIP SODRI ARIFFIN

ISBN13 : 9789834722142

PUBLISHER : OXFORD FAJAR (2017)

EDITION : 1E PAPERBACK

PAGES : 128  PAGES

This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students