9781292303246 International Business Cavusgil 5E GE.jpg

International Business: The New Realities 5th GE Tamer Cavusgil / Gary Knight 9781292303246

RM 99.00

TITLE : International Business: The New Realities - Tamer Cavusgil / Gary Knight

ISBN13 : 9781292303246

PUBLISHER : PEARSON (2020)

EDITION : 5TH GLOBAL EDITION PAPERBACK

PAGES : 569 COLOR PAGES

For courses in international business.
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Table of contents

1 Introduction: What Is International Business?
2 Globalization of Markets and the Internationalization of the Firm
3 The Cultural Environment of International Business
4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
5 Theories of International Trade and Investment
6 Political and Legal Systems in National Environments
7 Government Intervention and Regional Economic Integration
8 Understanding Emerging Markets
9 The International Monetary and Financial Environment
10 Financial Management and Accounting in the Global Firm
11 Strategy and Organization in the International Firm
12 Global Market Opportunity Assessment
13 Exporting and Global Sourcing
14 Foreign Direct Investment and Collaborative Ventures
15 Licensing, Franchising, and Other Contractual Strategies
16 Marketing in the Global Firm
17 Human Resource Management in the Global Firm